OUR ORIGIN STORY
In 2011, 14-year-old Nadia Hilton-Adams, a Junior USTA and high school all-region tennis player, won Maria Sharapova’s "Use Your Instinct" essay contest, sponsored by Tennis Channel & Head Racquet Sports. Her prize was a half-day visit and hitting session in Greenville, SC, where Maria traveled to meet her.
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Tennis Channel captured the moment as Nadia, joined by two friends, stepped onto the court with the the grand slam champion. But for Nadia, the experience meant more than just winning. She wanted to thank Maria in the best way she knew how—by giving back.
Between schoolwork, practice and tournaments, Nadia spent the 6 months leading up to Maria’s scheduled arrival leading a fundraiser where she raised $12,000 for Sharapova’s favorite charity.
Shortly after, Nadia worked with local leaders to provide free monthly fitness and self-esteem programs at 4 Upstate SC community centers. In 2014, Nadia accepted a full NCAA Div 1 athletic scholarship at NC A&T State University, where she helped lead the women’s tennis team to winning seasons and back-to-back MEAC Championship invitations but even while balancing college and athletics, Nadia stayed committed to service—working summers as a Nike Tennis Camp Lead Instructor in Florida while hosting free week-long tennis camps in Upstate SC.
By 2016, Power is Giving was officially formed—and today, it continues to serve communities that need it most, carrying forward a mission built on access, wellness and the power of giving.
MISSION, VISION & VALUES
OUR MISSION
To provide culturally resonant whole food, plant-based lifestyle education that empowers disproportionately impacted communities to prevent, arrest, and reverse lifestyle-driven chronic illnesses through optimal wellness programs, resources, and advocacy.
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OUR VISION
Thriving and equitable communities where all families receive access to optimal health and the resources necessary to build lasting, intergenerational wellness.
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OUR CORE VALUES
We believe access to whole food, plant-based (WFPB) education, resources, and optimal nutrition is a fundamental human right. Rooted in evidence-based education, equity, and cultural competency, we collaborate with physicians, chefs, former elite athletes, and subject matter experts to dismantle systemic barriers to wellness that disproportionately impact underserved communities
OUR WHY
Food is medicine, yet in the U.S., far too many communities are denied access to fresh, fruits, vegetables and nutrient and protein rich whole grains, beans, nuts and seeds that sustain life and prevent disease.
Grocery stores in more affluent areas are stocked with fresh food items, while systemic inequities force Black, Brown and underserved communities to rely heavily on nearby on fast food and highly processed options that are harmful and unhealthy. While This is food apartheid, a systemic injustice that restricts access to affordable, health-promoting nutrition.
Our programs are dedicated to dismantling these barriers by ensuring that everyone has the knowledge, access and resources necessary to embrace an optimal wellness lifestyle.
We promote, teach, and inspire people to embrace this evidence-based approach to wellness because it is the most effective, affordable, sustainable, and health-empowering lifestyle available today and is the only lifestyle proven to prevent, arrest and reverse our top, lifestyle-driven chronic illnesses.
Unlike other popular, trendy diets, a whole food, plant-based (WFPB) lifestyle is the only one proven to prevent, arrest and reverse lifestyle-driven chronic disease:
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OTHER BENEFITS
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High fiber, low caloric and nutrient-rich
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Lowers inflammation, cholesterol and blood sugar
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Promotes healthy weight management and longevity
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Improves immune function and lowers risk of colds & flus
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Improves sleep, mood and mental clarity
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Prevents and halts the progression of numerous autoimmune diseases
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Prevents, arrests and reverses heart disease and type 2 diabetes
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Prevents and reverses erectile dysfunction
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Under MD’s instruction and supervision, may mitigate the need for many medications